Rotary Member Engagement Survey - District 5050 Results

The report on the 2014 Rotary District 5050 Member Engagement Survey shows that Rotarians from Hope, BC, to Everett, Washington are very engaged in their service work in the 62 respective Rotary Clubs across the District.  Some 1310 individual Rotarians took part in the survey, a participation rate of just under 50%.

“We are extremely pleased with our very first membership survey and the results show a satisfaction (engagement) average score of 81.2%, which is extremely high compared to workplace surveys but reflects the very high commitment of Rotarians to service in their communities and around the world,” said Linda Murray, District Membership Director.

One of the major benefits of the survey is that each Rotary Club participating in the survey receives their own results summary analysis. “Clubs need this information for their own management and continuous improvement processes”, said Mike Reddington, survey administrator, “because this gives members an opportunity to make their opinions known about what the Club does well and also where improvements are needed.”

“Some of the results will cause members to smile,” said Reddington, “such as comparing the main reason for joining Rotary – giving back to the community – with the main reason for staying in Rotary – the friendship and fun that members get out of being part of a Club. We call this the conversion factor, moving from personal altruism to group service and realizing that a whole lot more gets accomplished as part of a group of like-minded people”. 

A key finding of the survey was that Clubs are facing an aging membership and need to recruit younger members to build Clubs and maintain high service levels. “The survey found that a number of factors are contributing to a lack of membership growth as member numbers across the District are stable but static”, said Reddington, “chief among these are what we call retention factors like creating a learning community and other personal growth measures within Clubs.” “We see that Rotarians give an average of almost 5 hours per week to Rotary”, he said, “but we have to remember that just giving leads to burn-out, so we need to look at recognizing and nurturing our members to boost their personal experience in Clubs.”   

For further information, please contact Mike Reddington at

Quick Facts From The Survey:






  1. Participation
  • The survey commenced on February 18, 2014 and closed June 6, 2014.
  • District-wide, 1310 surveys were received, a participation rate of 49.6% of all members.
  • Response total exceeds the minimum number (765) required to meet statistical validity, with a margin of error of +/- 3%*[1], 19 times out of 20.
  • Some 59 of 61 Clubs participated.
  • 29 Clubs had survey participation levels over 50% of their Club membership.
  • 95% of members with less than 1 year of membership completed a survey.
  1. Engagement
    • Engagement[2] Index Rating: 81.2% (4.06 out of 5)
  • 76.5% of members are Engaged/Highly Engaged, while 16% are Somewhat Engaged and 7.3% are Disengaged.
  • 87.5%: The highest rated Engagement statement is: “I have a friend in my Rotary Club.”
  • 86.2%: The second highest rated Engagement statement is: “I plan on staying as a Member of my Club.”
  • 72.9%: Lowest rated Engagement statement – “I have received recognition for my contributions to my Club over the past 3 months.”
  • 74.8%: Second lowest Engagement statement – “I have learned something new and significant at my Club over the past 3 months.”
  • 76.9%: Third lowest Engagement statement – “I have grown over the past year in Rotary.”
  1. Invitation
  • 87% of respondents would invite a guest to a Rotary Club social event
  • 90% of respondents would invite someone to become a member of Rotary.
  1. Attributes
  • 74.7%: Fellowship is the highest rated Attribute of their Rotary Club
  • 68.1%: Community Projects is the second highest rated Attribute of their Rotary Club
  • 3.4%: Vocational Programs is the lowest rated Attribute of their Rotary Club
  1. Challenges
    • 46.2%: Lack of members under 40 years of age.
    • 34.2%: Declining Attendance
    • 33.2%: Lack of member involvement
  1. Club Focus
    • High
      1. 4.0 Fundraising
      2. 3.87 Community Service
      3. 3.77 Fellowship
    • Low
      1. 2.59 Public Relations
      2. 2.63 Vocational
      3. 2.82 Membership
  1. Personal Involvement
  • 3.72 or 74.3% average rating for Personal Involvement in Rotary.
  • 54.1% of respondents devote 2-3 hours per week to Rotary (largest cohort).
  1. Membership
    • 1/3 of all respondents mentioned Membership when asked what their Club should focus on over the next two years.
  2. Club Operations
  • 25.1% of respondents chose “I do not know” if my Club has a Strategic Plan.
  • 75% of respondents say they are on a Committee or the Executive at their Club.
  • 71% of respondents agree that the Committee they are on is meeting expectations.


[1] Confidence Level of 95%, Confidence Interval of 3% with a Population of 2,702 members District-wide.

[2] Engagement Index determined by compiling the Mean of 11 questions measuring key engagement elements.